Development starts on a better, more secure design of security tag than currently exists on the market.
Version 1 of the Concept Tag is tested, with 15,000 tags being installed in JD Sports’ store in Stratford, London.
Agon Systems sets up a UK office in the South-East of England.
After initial on-site testing at JD Sports, further enhancements are made to the Concept Tag.
The 18-month trial with JD Sports concludes, with ‘Version 2’ of the Concept Tag being developed.
Further revision is made to the unique design of the Concept Tag. ‘Version 3’ is produced and 65,000 are installed in JD Sports’ flagship UK store on Oxford Street, London.
The Concept Tag is introduced to JD Sports’ flagship stores in London’s Oxford Street, Manchester’s Trafford & Arndale Centre and Birmingham’s Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.
After further successes, JD Sports decides to install the Concept Tag in all of its stores. This rollout is estimated to take two to three years.
Major fashion retailer River Island trials the Concept Tag in the UK and the Netherlands.
Major German retailer installs the Concept Tag in its first stores.
The Concept Tag wins the ‘Best Newcomer’ Award at the 2016 Retail Fraud Awards, the award that recognises the most exciting new product in the retail fraud arena.
Spanish fashion retailer installs the Concept Tag.
Global American brand installs the Concept Tag in its first stores in the UK.
High-end British department store chain installs the Concept Tag in its first six stores.
River Island completes 12-month trial of the Concept Tag, reporting reduction in tagged garment theft of 60% in their biggest UK store.
International retailer based in Turkey starts using the Concept Tag.
Major Dutch retailer installs the Concept Tag
One of the UK’s largest value fashion retailers installs the Concept Tag in more than 100 stores.
The Concept Tag reaches Australasia, with the appointment of Jacloc as official distributor for Australia and New Zealand.
The Concept Tag has now been installed in 20 countries worldwide, just two years after launching.
Matalan installs 800 Concept Releasers across all of their UK stores in preparation of a full roll-out in the future.
The Concept Tag arrives in North America, with the appointment of a dedicated sales team in the USA.
Southern and Central America receives its first Concept Tags, bringing the total number of continents covered to five.
Iconic US retail brand Dick's Sporting Goods starts a year-long ten store trial of the Concept Tag, with 300,000 tags protecting their stock.
Falabella, the largest South American department store chain, begins a two store trial of the Concept Tag.
The rapid global expansion of sales of the Concept Tag sees Agon Systems placed in the top 100 fastest growing private businesses in the UK.
By the end of 2018 over 25 million Concept Tags have been distributed throughout the UK and exported overseas.