In 2011, development started on a better, more secure design of security tag than those that existed on the market.

What followed was an extensive testing period in partnership with a major global athleisure retailer – one that saw average stock losses through theft reduced by as much as 75 per cent.

From the start it became clear that this was a garment tagging device that was clearly more secure that anything that’s come before and is the most exciting advance in EAS tagging for over 30 years.

In 2015, four years after development started and with a number of revisions over time that made it even more effective, the Concept Tag was officially launched.

Since then, the Concept Tag has been recognised as an award-winning, industry-leading product and has found a home with some of the biggest high-street names, including John Lewis, River Island, JD Sports and Matalan.

As well as success in the UK, we’ve sent tens of millions of tags across the globe to help retailers protect their stock and increase their bottom line. The Concept Tag has a home in over 20 countries, including the USA, Australia, Russia, Belgium, Germany, the Netherlands, France and Spain.

To find out how much your business stands to save by using the Concept Tag, use our calculator.

Alternatively, get in touch to speak to our team.

35,000,000 Concept Tags installed worldwide

December 2019 By the end of 2019 over 35 million Concept Tags have been distributed throughout the UK and exported overseas.
December 2018 The rapid global expansion of sales of the Concept Tag sees Agon Systems placed in the top 100 fastest growing private businesses in the UK.
September 2018 Falabella, the largest South American department store chain, begins a two store trial of the Concept Tag.
September 2018 Iconic US retail brand Dick's Sporting Goods starts a year-long ten store trial of the Concept Tag, with 300,000 tags protecting their stock.
July 2018 Southern and Central America receives its first Concept Tags, bringing the total number of continents covered to five.
April 2018 The Concept Tag arrives in North America, with the appointment of a dedicated sales team in the USA.
January 2018 Matalan installs 800 Concept Releasers across all of their UK stores in preparation of a full roll-out in the future.
December 2017 The Concept Tag has now been installed in 20 countries worldwide, just two years after launching.
August 2017 The Concept Tag reaches Australasia, with the appointment of Jacloc as official distributor for Australia and New Zealand.
July 2017 One of the UK’s largest value fashion retailers installs the Concept Tag in more than 100 stores.
June 2017 Major Dutch retailer installs the Concept Tag
May 2017 International retailer based in Turkey starts using the Concept Tag.
March 2017 River Island completes 12-month trial of the Concept Tag, reporting reduction in tagged garment theft of 60% in their biggest UK store.
January 2017 High-end British department store chain installs the Concept Tag in its first six stores.
December 2016 Global American brand installs the Concept Tag in its first stores in the UK.
November 2016 Spanish fashion retailer installs the Concept Tag.
October 2016 The Concept Tag wins the ‘Best Newcomer’ Award at the 2016 Retail Fraud Awards, the award that recognises the most exciting new product in the retail fraud arena.
June 2016 Major German retailer installs the Concept Tag in its first stores.
April 2016 Major fashion retailer River Island trials the Concept Tag in the UK and the Netherlands.
January 2016 After further successes, JD Sports decides to install the Concept Tag in all of its stores. This rollout is estimated to take two to three years.
September 2015 The Concept Tag is introduced to JD Sports’ flagship stores in London’s Oxford Street, Manchester’s Trafford & Arndale Centre and Birmingham’s Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.
July 2015 Further revision is made to the unique design of the Concept Tag. ‘Version 3’ is produced and 65,000 are installed in JD Sports’ flagship UK store on Oxford Street, London.
June 2015 The 18-month trial with JD Sports concludes, with ‘Version 2’ of the Concept Tag being developed.
October 2014 After initial on-site testing at JD Sports, further enhancements are made to the Concept Tag.
May 2014 Agon Systems sets up a UK office in the South-East of England.
January 2014 Version 1 of the Concept Tag is tested, with 15,000 tags being installed in JD Sports’ store in Stratford, London.
January 2011 Development starts on a better, more secure design of security tag than currently exists on the market.