Case Studies

Global athleisure retailer sees losses reduced by 66%

The Concept Tag was produced following five years of dedicated research and development, the final two years of which saw JD Sports help test and perfect the technology.

Subsequently, JD Sports installed the tags in its brand-new flagship Oxford Street store. When measured against an average store, losses were reduced by 50%. But this is no average store; with over 35,000 sq ft spread over 3 floors, 65,000 Concept Tags were in use.

“After working closely with Agon on the development of the Concept Tag, combined with the remarkable loss prevention statistics across the all European JD Sports stores, it was an easy decision to recommend rolling this out to more stores within the JD estate.”

Tim Edwards, JD Sports Fashion PLC Group, Profit Protection Director

Finally, the trial was extended to seven regional flagship stores across the UK and Europe. Once again impressive loss prevention statistics were measured – with an average of 66% reduction in tagged garment theft.

In 2017, JD Sports moved ahead with rolling out the Concept Tag to all their stores in the UK, mainland Europe, and Australia.

JD Sports now has over ten million Concept Tag protecting their stock.