Matchday with the Concept Tag

With each fixture bringing a large number of visitors to the WRU’s store at the Principality Stadium, retail loss prevention can be a big challenge.

Exterior shot of the Millennium Principality Stadium from across the river

In a bid to reduce retail losses through shoplifting, in mid-2016 the WRU introduced the Concept Tag to a selection of their in-store rugby kit and additional sportswear lines.

The WRU has now installed 3,000 AM Concept Tags along with four releasers at the stadium’s Wales rugby store, and retail staff have already noticed the effects since they were introduced.

Read more in our latest case study – WRU installs the Concept Tag at the Principality Stadium.