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Concept Tag

Proven to reduce losses by 66%

The revolutionary Concept Tag eliminates illicit tag removal and is proven to reduce criminal activity in stores.

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Sports fashion retailer sees consistent reduction in losses; rolls out across two continents

The Concept Tag was produced following five years of dedicated research and development, the final two years of which saw JD Sports help test and perfect the technology.

Initially, 15,000 Concept Tags were introduced into the retailer’s Stratford store, where several improvements were made over an 18-month period to perfect the design. As a result, illicit tag removal was totally eradicated and criminal activity was moved away to other stores.

Subsequently, JD Sports installed the tags in its brand-new flagship Oxford Street store. When measured against an average store, losses were reduced by 50%. But this is no average store; with over 35,000 sq ft spread over 3 floors, 65,000 Concept Tags were in use.

Finally, the trial was extended to seven regional flagship stores across the UK and Europe. Once again impressive loss prevention statistics were measured – with an average of 66% reduction in tagged garment theft!

In 2017, JD Sports moved ahead with rolling out the Concept Tag to all their stores in the UK, mainland Europe, and Australia.

High-street fashion brand reduces theft by 60 per cent in largest UK store

River Island is one of the biggest names in British high street fashion. They first installed the Concept Tag in four stores in 2016, including their largest store, Marble Arch Park House on Oxford Street.

The retailer has used an incremental rollout of the Concept Tag to confirm its effectiveness in a number of locations in different countries, with the system showing its effectiveness in every one.

After the four store trial saw reduction in theft of 60% for tagged garments – alongside 27% for non-tagged stock – the Concept Tag was then installed in twelve of their flagship stores across the UK, the Netherlands and Sweden.

The success continued, and the partnership has since grown further. The Concept is now present in 70 of River Island’s stores, with an additional expansion across their estate expected in 2018.

Value fashion retailer prepares entirety of UK stores for Concept Tag

British fashion and homeware retailer Matalan introduced the Concept Tag to three of its stores in 2017.

Following the culmination of this first testing period, their profit protection team were so happy with the results that an order for over one million Concept Tags was placed and these have been fitted in 105 of their stores across the UK.

Alongside the tags, Concept Releasers have been fitted in well over 200 Matalan stores, ensuring many other locations are ready to handle product returns as well as allowing them to be ready for potential future expansion in use of the Concept Tag.


For years the apparent ease with which security tag releasers can be bought on the internet has resulted in a dramatic increase in retail stock loss.

Many retailers are reporting that losses directly resulting from this tactic are increasing rapidly, with some disclosing figures as high as 30% or more. This hasn’t been helped by high profile TV shows highlighting how easy it is to get hold of these detachers.

Now, the revolutionary design of the Concept Tag will reverse the problem of “illicit tag removal”, and is the most exciting advance in EAS tagging for over 30 years.


January: Development starts on a better, more secure design of security tag than currently exists on the market.


January: Version 1 of the Concept Tag is tested, with 15,000 tags being installed in JD Sports’ store in Stratford, London.


May: Agon Systems sets up a UK office in the South-East of England.


October: After initial on-site testing at JD Sports, further enhancements are made to the Concept Tag.


June: The 18-month trial with JD Sports concludes, with ‘Version 2’ of the Concept Tag being developed.


July: Further revision is made to the unique design of the Concept Tag. ‘Version 3’ is produced and 65,000 are installed in JD Sports’ flagship UK store on Oxford Street, London.


September: The Concept Tag is introduced to JD Sports’ flagship stores in London’s Oxford Street, Manchester’s Trafford & Arndale Centre and Birmingham’s Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.


January: After further successes, JD Sports decides to install the Concept Tag in all of its stores. This rollout is estimated to take two to three years.


April: Major fashion retailer River Island trials the Concept Tag in the UK and the Netherlands.


June: Major German retailer installs the Concept Tag in its first stores.


October: The Concept Tag wins the ‘Best Newcomer’ Award at the 2016 Retail Fraud Awards, the award that recognises the most exciting new product in the retail fraud arena.


November: Spanish fashion retailer installs the Concept Tag.


December: Global American brand installs the Concept Tag in its first stores in the UK.


January: High-end British department store chain installs the Concept Tag in its first six stores.


March: River Island completes 12-month trial of the Concept Tag, reporting reduction in tagged garment theft of 60% in their biggest UK store.


May: International retailer based in Turkey starts using the Concept Tag.


June: Major Dutch retailer installs the Concept Tag


July: One of the UK’s largest value fashion retailers installs the Concept Tag in more than 100 stores.


August: The Concept Tag reaches Australasia, with the appointment of Jacloc as official distributor for Australia and New Zealand.


The Concept Tag has now been installed in 20 countries worldwide, just two years after launching. Agon Systems predicts the 15 millionth Concept Tag will be shipped in late 2017.

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Solving an old problem

Tony sales purchases a tag detacher.
Watch how easy it is to walk in to a shop and buy a tag detacher.
A shop lifter is unable to remove the Concept Tag.
Watch a shoplifter try to remove the Concept Tag, injuring himself and damaging the garment in the process.

What others say

The new Concept Tags have been a godsend. My branch was experiencing almost daily problems with stock being de-tagged by offenders, but since the changeover to the new Concept Tag we've not had one reported incident of stock being de-tagged or tags found defeated. Because the tags are that secure, double tagging is not required. National retailer - Trafford, Manager with 20 years’ service.
The new Concept Tags are excellent. They’re a much better deterrent than the previous tags. Having managed a number of large stores in the group, I would often find defeated tags, which would be very frustrating in that I couldn’t identify what stock was actually missing and where my resources needed to be placed. Since using the Concept Tags in my current branch, we have found no tags that have been defeated. National retailer - Newcastle, Manager with 13 years’ service.
The idea of the new Concept Tags is brilliant; the fact that any shoplifter who’s coming in with a de-tagger will not be able to de-tag any stock is reassuring. Within a few weeks of using the Concept Tags we’ve seen a significant decrease in theft. I think people are put off by the fact that even if they manage to steal something, they won’t be able to take the tags off without damaging the product. National retailer - Stratford, Manager with 9 years’ service.
Since using the Concept Tags none have been found removed from stock. Before using the Concept Tag in my current store staff were continually reporting damaged tags being found. I’m aware that other stores in the Midlands are still suffering from mysterious losses whereby undamaged or in some cases damaged tags have been discovered. The tags are having a positive impact against those in possession of de-taggers. National retailer - Birmingham, Manager with 11 years’ service.

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+44 (0)1323 738815
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