Concept Tag

Proven to reduce losses by 66%

The revolutionary Concept Tag eliminates illicit tag removal and is proven to reduce criminal activity in stores.

Unique locking mechanism
Impossible to remove with traditional releasers
Eradicates illicit tag removal
Moves criminal activity away from stores

Sports fashion retailer sees consistent reduction in losses; rolls out across two continents

The Concept Tag was produced following five years of dedicated research and development, the final two years of which saw JD Sports help test and perfect the technology.

Initially, 15,000 Concept Tags were introduced into the retailer’s Stratford store, where several improvements were made over an 18-month period to perfect the design. As a result, illicit tag removal was totally eradicated and criminal activity was moved away to other stores.

Subsequently, JD Sports installed the tags in its brand-new flagship Oxford Street store. When measured against an average store, losses were reduced by 50%. But this is no average store; with over 35,000 sq ft spread over 3 floors, 65,000 Concept Tags were in use.

Finally, the trial was extended to seven regional flagship stores across the UK and Europe. Once again impressive loss prevention statistics were measured – with an average of 66% reduction in tagged garment theft!

In 2017, JD Sports moved ahead with rolling out the Concept Tag to all their stores in the UK, mainland Europe, and Australia.

How much could I save? Watch the video

High-street fashion brand reduces theft by 60 per cent in largest UK store

River Island is one of the biggest names in British high street fashion. They first installed the Concept Tag in four stores in 2016, including their largest store, Marble Arch Park House on Oxford Street.

The retailer has used an incremental rollout of the Concept Tag to confirm its effectiveness in a number of locations in different countries, with the system showing its effectiveness in every one.

After the four store trial saw reduction in theft of 60% for tagged garments – alongside 27% for non-tagged stock – the Concept Tag was then installed in twelve of their flagship stores across the UK, the Netherlands and Sweden.

The success continued, and the partnership has since grown further. The Concept is now present in 70 of River Island’s stores, with an additional expansion across their estate expected in 2018.

How much could I save? Watch the video

Value fashion retailer prepares entirety of UK stores for Concept Tag

British fashion and homeware retailer Matalan introduced the Concept Tag to three of its stores in 2017.

Following the culmination of this first testing period, their profit protection team were so happy with the results that an order for over one million Concept Tags was placed and these have been fitted in 105 of their stores across the UK.

Alongside the tags, Concept Releasers have been fitted in well over 200 Matalan stores, ensuring many other locations are ready to handle product returns as well as allowing them to be ready for potential future expansion in use of the Concept Tag.

How much could I save? Watch the video

History

For years the apparent ease with which security tag releasers can be bought on the internet has resulted in a dramatic increase in retail stock loss.

Many retailers are reporting that losses directly resulting from this tactic are increasing rapidly, with some disclosing figures as high as 30% or more. This hasn’t been helped by high profile TV shows highlighting how easy it is to get hold of these detachers.

Now, the revolutionary design of the Concept Tag will reverse the problem of “illicit tag removal”, and is the most exciting advance in EAS tagging for over 30 years.

Unique locking mechanism

The Concept Tag has a locking mechanism that’s removed in a totally unique way. It’s almost impossible to replicate the way in which the security tag is removed; trying to force the tag off would require more than 50kgs of pressure. It’s simply not possible to put this amount of pressure through an implement such as a screwdriver whilst holding a tag. Such attempts result in damage to the garment or potential injury to the thief.

RFID Technology

Most retailers agree that the main benefit of using RFID technology is to improve inventory accuracy; making more stock available in store usually results in an uplift in sales.

The integration of a reprogrammable RFID chip – combined with the proven reduction in losses it delivers – makes the Concept Tag the only hard tag secure enough to effectively combine both technologies in a cost effective way, reducing the time needed to deliver ROI.

Retail Advantages

The Concept Tag not only reduces losses from theft, it also delivers other, indirect benefits:

Increased Sales

With reduced theft, more stock is available to be sold.

Safer Environment

Criminals no longer target your stores, which creates a safer and more pleasant environment for both staff and customers.

Improved Customer Service

Allow sales staff to concentrate on your customer and worry less about dealing with potential thieves.

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A shop assistant scans a barcode on an item of clothing

Solving an old problem

Watch how easy it is to walk in to a shop and buy a tag detacher.

A shop lifter is unable to remove the Concept Tag.

Watch a shoplifter try to remove the Concept Tag, injuring himself and damaging the garment in the process.

What others say

The new Concept Tags have been a godsend. My branch was experiencing almost daily problems with stock being de-tagged by offenders, but since the changeover to the new Concept Tag we've not had one reported incident of stock being de-tagged or tags found defeated. Because the tags are that secure, double tagging is not required. National retailer - Trafford, Manager with 20 years’ service.

The new Concept Tags are excellent. They’re a much better deterrent than the previous tags. Having managed a number of large stores in the group, I would often find defeated tags, which would be very frustrating in that I couldn’t identify what stock was actually missing and where my resources needed to be placed. Since using the Concept Tags in my current branch, we have found no tags that have been defeated. National retailer - Newcastle, Manager with 13 years’ service.

The idea of the new Concept Tags is brilliant; the fact that any shoplifter who’s coming in with a de-tagger will not be able to de-tag any stock is reassuring. Within a few weeks of using the Concept Tags we’ve seen a significant decrease in theft. I think people are put off by the fact that even if they manage to steal something, they won’t be able to take the tags off without damaging the product. National retailer - Stratford, Manager with 9 years’ service.

Since using the Concept Tags none have been found removed from stock. Before using the Concept Tag in my current store staff were continually reporting damaged tags being found. I’m aware that other stores in the Midlands are still suffering from mysterious losses whereby undamaged or in some cases damaged tags have been discovered. The tags are having a positive impact against those in possession of de-taggers. National retailer - Birmingham, Manager with 11 years’ service.

Latest tweets

Concept Tag@Concept_TagWith each fixture bringing a large number of visitors to principalitysta, retail loss prevention can be a big chal… https://t.co/4bHvzmDbxn 3 Oct 2018
Concept Tag@Concept_Tag.RiverIsland is one of the leading names in UK high street shopping. It’s no surprise that, with so much variety… https://t.co/EAOGQLBRFp 3 Oct 2018

Questions and answers

Will the Concept Tag work with my current EAS system?

Yes absolutely. The Concept Tag is available in either RF or AM and will work on your existing system without any modification.
I currently use a Sensormatic Power Releaser, will I have to have another hole cut in my till area?

No, not at all - the Concept Releaser will fit into the existing Sensormatic hole.
Will I still be able to use my existing Magnet releaser?

Yes. The Concept Tag only fits apparel lines so you may still find you need to use existing lanyard tags etc. to protect some other stock.
How is the Concept Releaser fitted?

One of our Agon engineers will visit your premises and, using a template, cut out a hole which the Concept Releaser snuggly fits into. The releaser sits flush with the counter for a neat, seamless finish.
Do I have to have ink in the tags?

No, the Concept Tag is available with or without ink.
What colour is the Concept Tag available in?

Generally we hold stock of black tags, however for larger orders you can choose any colour to best fit your brand.
What printing can we have on the tag?

Our stock tags will have the standard warning sign in English, however we are also able to offer any style or format of printing you require. If you would like a foreign language warning or to have your brand logo printed on the tag, it’s not a problem.
What’s the lead time for orders?

For standard tags it will be a matter of days, but if you decide to order a specific colour or print then it will be 8 weeks.
What kind of results can I expect from using the Concept Tag?

In tests carried out with a major multi-national retailer, selling some of the world’s most famous sports brands, losses were reduced by 66%.
What’s the typical ROI (Return on Investment)?

If the equipment is leased, the ROI is immediate. If you buy the equipment, Agon would expect a typical retailer with average industry losses to see an ROI within 12 months.

Contact us

If you’d like to trial The Concept Tag in your business, please get in touch.

+44 (0)1323 738815

Proven to reduce losses by 66%

The revolutionary Concept Tag eliminates illicit tag removal and is proven to reduce criminal activity in stores.

Sports fashion retailer sees consistent reduction in losses; rolls out across two continents

High-street fashion brand reduces theft by 60 per cent in largest UK store

Value fashion retailer prepares entirety of UK stores for Concept Tag

History

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Solving an old problem

What others say

Latest tweets

Questions and answers

Will the Concept Tag work with my current EAS system?

I currently use a Sensormatic Power Releaser, will I have to have another hole cut in my till area?

Will I still be able to use my existing Magnet releaser?

How is the Concept Releaser fitted?

Do I have to have ink in the tags?

What colour is the Concept Tag available in?

What printing can we have on the tag?

What’s the lead time for orders?

What kind of results can I expect from using the Concept Tag?

What’s the typical ROI (Return on Investment)?

Contact us