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Concept Tag

Proven to reduce losses by 66%

The revolutionary Concept Tag eliminates illicit tag removal and is proven to reduce criminal activity in stores.

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Major European retailer sees losses reduced by 66%

The Concept Tag was produced following five years of dedicated research and development, the final two years of which saw JD Sports help test and perfect the technology.

Initially, 15,000 Concept Tags were introduced into the retailer’s Stratford store, where several improvements were made over a 18 month period to perfect the design. As a result, illicit tag removal was totally eradicated and criminal activity was moved away to other stores.

Subsequently, JD Sports installed the tags in its brand new flagship Oxford Street store. When measured against an average store, losses were reduced by 50%. But this is no average store; with over 35,000 sq ft spread over 3 floors, 65,000 Concept Tags were in use.

Finally, the trial was extended to seven regional flagship stores across the UK and Europe. The first store to be counted was at the Trafford Centre, where traditional tags were swapped for Concept Tags. Like-for-like results saw losses reduced by 66%.

History

For years the apparent ease with which security tag releasers can be bought on the internet has resulted in a dramatic increase in retail stock loss.

Many retailers are reporting that losses directly resulting from this tactic are increasing rapidly, with some disclosing figures as high as 30% or more. This hasn’t been helped by high profile TV shows highlighting how easy it is to get hold of these detachers.

Now, the revolutionary design of the Concept Tag will reverse the problem of “illicit tag removal”, and is the most exciting advance in EAS tagging for over 30 years.

2011

January: Development starts on a better, more secure design of security tag than currently exists on the market.

2014

January: Version 1 of the Concept Tag is tested, with 15,000 tags being installed in JD Sports’ store in Stratford, London.

2014

May: Agon Systems sets up a UK office in the South-East of England.

2014

October: After initial on-site testing at JD Sports, further enhancements are made to the Concept Tag.

2015

June: The 18-month trial with JD Sports concludes, with ‘Version 2’ of the Concept Tag being developed.

2015

July: Further revision is made to the unique design of the Concept Tag. ‘Version 3’ is produced and 65,000 are installed in JD Sports’ flagship UK store on Oxford Street, London.

2015

September: The Concept Tag is introduced to JD Sports’ flagship stores in London’s Oxford Street, Manchester’s Trafford & Arndale Centre and Birmingham’s Bull Ring, as well as Glasgow, Stratford, Newcastle, Amsterdam, Nice, Marseille and Lyon.

2016

January: After further successes, JD Sports decides to install the Concept Tag in all of its stores. This rollout is estimated to take two to three years.

2016

April: Major fashion retailer River Island trials the Concept Tag in the UK and the Netherlands.

2016

June: Major German retailer installs the Concept Tag in its first stores.

2016

October: The Concept Tag wins the ‘Best Newcomer’ Award at the 2016 Retail Fraud Awards, the award that recognises the most exciting new product in the retail fraud arena.

2016

November: Spanish fashion retailer installs the Concept Tag.

2016

December: Global American brand installs the Concept Tag in its first stores in the UK.

2017

January: High-end British department store chain installs the Concept Tag in its first six stores.

2017

March: River Island completes 12-month trial of the Concept Tag, reporting reduction in tagged garment theft of 60% in their biggest UK store.

2017

May: International retailer based in Turkey starts using the Concept Tag.

2017

June: Major Dutch retailer installs the Concept Tag

2017

July: One of the UK’s largest value fashion retailers installs the Concept Tag in more than 100 stores.

2017

August: The Concept Tag reaches Australasia, with the appointment of Jacloc as official distributor for Australia and New Zealand.

2017

The Concept Tag has now been installed in 20 countries worldwide, just two years after launching. Agon Systems predicts the 15 millionth Concept Tag will be shipped in late 2017.

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Solving an old problem

Tony sales purchases a tag detacher.
Watch how easy it is to walk in to a shop and buy a tag detacher.
A shop lifter is unable to remove the Concept Tag.
Watch a shoplifter try to remove the Concept Tag, injuring himself and damaging the garment in the process.

What others say

The new Concept Tags have been a godsend. My branch was experiencing almost daily problems with stock being de-tagged by offenders, but since the changeover to the new Concept Tag we've not had one reported incident of stock being de-tagged or tags found defeated. Because the tags are that secure, double tagging is not required. National retailer - Trafford, Manager with 20 years’ service.
The new Concept Tags are excellent. They’re a much better deterrent than the previous tags. Having managed a number of large stores in the group, I would often find defeated tags, which would be very frustrating in that I couldn’t identify what stock was actually missing and where my resources needed to be placed. Since using the Concept Tags in my current branch, we have found no tags that have been defeated. National retailer - Newcastle, Manager with 13 years’ service.
The idea of the new Concept Tags is brilliant; the fact that any shoplifter who’s coming in with a de-tagger will not be able to de-tag any stock is reassuring. Within a few weeks of using the Concept Tags we’ve seen a significant decrease in theft. I think people are put off by the fact that even if they manage to steal something, they won’t be able to take the tags off without damaging the product. National retailer - Stratford, Manager with 9 years’ service.
Since using the Concept Tags none have been found removed from stock. Before using the Concept Tag in my current store staff were continually reporting damaged tags being found. I’m aware that other stores in the Midlands are still suffering from mysterious losses whereby undamaged or in some cases damaged tags have been discovered. The tags are having a positive impact against those in possession of de-taggers. National retailer - Birmingham, Manager with 11 years’ service.

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If you’d like to trial The Concept Tag in your business, please get in touch.

+44 (0)1323 738815
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