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Concept Tag

Proven to reduce losses by 66%

The revolutionary Concept Tag eliminates illicit tag removal and is proven to reduce criminal activity in stores.

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Major European retailer sees losses reduced by 66%

The Concept Tag was produced following five years of dedicated research and development, the final two years of which saw JD Sports help test and perfect the technology.

Initially, 15,000 Concept Tags were introduced into the retailer’s Stratford store, where several improvements were made over a 18 month period to perfect the design. As a result, illicit tag removal was totally eradicated and criminal activity was moved away to other stores.

Subsequently, JD Sports installed the tags in its brand new flagship Oxford Street store. When measured against an average store, losses were reduced by 50%. But this is no average store; with over 35,000 sq ft spread over 3 floors, 65,000 Concept Tags were in use.

Finally, the trial was extended to seven regional flagship stores across the UK and Europe. The first store to be counted was at the Trafford Centre, where traditional tags were swapped for Concept Tags. Like-for-like results saw losses reduced by 66%.


For years the apparent ease with which security tag releasers can be bought on the internet has resulted in a dramatic increase in retail stock loss.

Many retailers are reporting that losses directly resulting from this tactic are increasing rapidly, with some disclosing figures as high as 30% or more. This hasn’t been helped by high profile TV shows highlighting how easy it is to get hold of these detachers.

Now, the revolutionary design of the Concept Tag will reverse the problem of “illicit tag removal”, and is the most exciting advance in EAS tagging for over 30 years.

Solving an old problem

Tony sales purchases a tag detacher.
Watch how easy it is to walk in to a shop and buy a tag detacher.
A shop lifter is unable to remove the Concept Tag.
Watch a shoplifter try to remove the Concept Tag, injuring himself and damaging the garment in the process.

What others say

The new Concept Tags have been a godsend. My branch was experiencing almost daily problems with stock being de-tagged by offenders, but since the changeover to the new Concept Tag we've not had one reported incident of stock being de-tagged or tags found defeated. Because the tags are that secure, double tagging is not required. National retailer - Trafford, Manager with 20 years’ service.
The new Concept Tags are excellent. They’re a much better deterrent than the previous tags. Having managed a number of large stores in the group, I would often find defeated tags, which would be very frustrating in that I couldn’t identify what stock was actually missing and where my resources needed to be placed. Since using the Concept Tags in my current branch, we have found no tags that have been defeated. National retailer - Newcastle, Manager with 13 years’ service.
The idea of the new Concept Tags is brilliant; the fact that any shoplifter who’s coming in with a de-tagger will not be able to de-tag any stock is reassuring. Within a few weeks of using the Concept Tags we’ve seen a significant decrease in theft. I think people are put off by the fact that even if they manage to steal something, they won’t be able to take the tags off without damaging the product. National retailer – Stratford, Manager with 9 years’ service.
Since using the Concept Tags none have been found removed from stock. Before using the Concept Tag in my current store staff were continually reporting damaged tags being found. I’m aware that other stores in the Midlands are still suffering from mysterious losses whereby undamaged or in some cases damaged tags have been discovered. The tags are having a positive impact against those in possession of de-taggers. National retailer – Birmingham, Manager with 11 years’ service.

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If you’d like to trial The Concept Tag in your business, please get in touch.

+44 (0)1323 738815